Stratford's new budget gym will be open 24/7
New year fitness resolutions were given a boost with the opening of a new budget gym at Stratford’s Maybird shopping centre this month.
PureGym opened at the site of the old Poundstretcher shop next to Matalan on 16th December.
Part of a national chain of more than 330 branches, PureGym aims to be easily accessible and affordable.
Managing the Stratford gym is Jade Williams, assisted by Leah Perkins.
Jade said she was confident PureGym’s inclusive philosophy would attract new members, especially as new year traditionally sees an uptake in those looking to get fit.
Jade said: “With our ‘Everybody Welcome’ approach, the PureGym philosophy works on the premise of providing a budget gym with a high-quality look and feel facility.
“We are open 24 hours a day and we offer a low monthly cost – from £12.99 a month plus £15 joining fee – with no contract.
“We’ve been really busy since opening our doors and are extremely happy with the uptake. In fact, with peak season fast approaching, Leah and I are continuing to recruit as we expand our team.”
Jade continued: “New members are pleasantly surprised with how much bigger the site is since an additional first floor was fitted with the construction work on the site.
“The other thing they notice is our high quality equipment – and the fact that we are open 24/7 is another big talking point.”
As many novice members are taking the fitness vow for new year, Jade advised: “If someone is new to the gym or hasn’t been for a while, we suggest they book on to our induction/reintroduction session called ‘Get Started’.
“These complimentary appointments include a tour of the gym and instructions in the practical use of some of the equipment.”
Founded in 2008 by Peter Roberts, the first PureGym sites opened in 2009 across Leeds, Manchester and Edinburgh. Within the following six years, PureGym increased to 84 gyms.
Humphrey Cobbold took over in 2015 and has since expanded the estate to over 330 gyms, with Stratford being the 332nd PureGym to open.
PureGym have also branched out into Denmark, Switzerland and UAE with further expansion plans over the next five years.
